Why Are Metal Roofs Not Popular?

Why Are Metal Roofs Not Popular?

When it comes to choosing a roof for a home, most Canadians traditionally go with asphalt shingles. While metal roofs offer clear advantages – durability, resistance to harsh weather, and energy efficiency – they’re still far from being the mainstream choice. Let’s explore why that is, what factors influence roofing preferences, and whether metal is truly worth avoiding.

1. Tradition and the Asphalt Shingle Market

Asphalt shingles are practically the “classic” option across Canada and North America. Their production has been streamlined for decades, and the post-war housing boom of the 20th century cemented them as the standard roofing material.

For both contractors and homeowners, shingles became the go-to solution: easy to source, simple to install, and relatively quick to replace. By contrast, metal roofs were long seen as “non-standard,” which limited their adoption.

Generations of Canadians have grown up seeing asphalt shingles as the default, so any other style often feels unfamiliar. To many, a metal roof just doesn’t look “right” or aesthetically pleasing.

2. Cost: The Biggest Deciding Factor

One of the main reasons metal isn’t widely popular is its higher upfront price. A metal roof can cost two to three times more than asphalt shingles. If you’ve ever spoken with a roof company Calgary homeowners trust, you’ll hear the same story: people tend to focus on the short-term numbers rather than long-term value.

While metal pays off long-term – lasting 30 to 60 years compared to 15–25 years for shingles – most homeowners think in shorter terms. If they plan to sell in 10–15 years, they rarely consider how much longer the roof might last for the next owner.

And the famed durability of metal can be overstated. Performance depends heavily on the type of metal and coating used. Economy and mid-range options often don’t make it past 20 years, with rust and color fading appearing in as little as five. Premium materials last much longer, but their price often raises the question of whether the investment is truly worth it.

3. Aesthetics and Stereotypes

For many, metal roofs still carry a “farm building” image, as if they belong on barns or sheds. Even though modern panels can mimic the look of shingles, slate, or wood, the stereotype of “bare metal” lingers.

Some homeowners see metal as too “cold” or “industrial,” especially in neighborhoods dominated by traditional-style homes.

4. Installation Challenges and Labor Shortages

Almost any roofing crew can install asphalt shingles. Metal roofing, however, requires specialized tools, training, and experience. Mistakes during installation can lead to leaks and reduce the roof’s lifespan.

Because fewer contractors are qualified, installation costs are higher. This leaves homeowners wondering, “Is it really worth the hassle?”

5. Regional Climate Considerations

Canada’s climate varies widely. In regions with milder winters, like British Columbia, asphalt shingles perform just fine.

But in provinces with harsher conditions, such as Alberta, metal performs better. It won’t crack in freezing temperatures, peel under heat, or break apart during hailstorms. Still, the habit of choosing the “cheap and available” option keeps asphalt shingles firmly on top. Homeowners who compare roofing cost Calgary estimates often discover that even in tough climates, asphalt still comes out as the budget-friendly winner.

6. Lack of Consumer Awareness

Often, the biggest reason metal roofing isn’t popular comes down to simple lack of information. Many buyers don’t realize that metal is fire-resistant, energy efficient, low-maintenance, and capable of lasting decades.

Most decisions are made with a “this is what everyone uses” or “this is cheaper” mindset. Without strong public awareness campaigns or cost-benefit comparisons, metal remains a niche choice.

7. The Rainfall Complaint

Unlike some of the other misconceptions surrounding metal roofs, noise during rain or hail isn’t just a myth – it’s a genuine issue. Without the right preparation, the sound of heavy rain or hailstones on a metal surface can be intrusive, especially at night. Many homeowners who have lived under poorly installed or minimally insulated metal roofs confirm that the constant drumming makes it difficult to sleep or concentrate.

That said, this problem is not unavoidable. A properly installed metal roof can be made nearly as quiet as asphalt shingles. Achieving this, however, requires professional expertise, the use of high-quality underlayment, solid sheathing, and sometimes additional soundproofing layers. These elements absorb vibrations and prevent the “echo effect” that bare or poorly insulated metal panels create.

The catch is that such measures come with extra costs, both for materials and skilled labor. This means that while metal roofs can absolutely be quiet and comfortable, they demand careful planning and a contractor with specialized experience. When shortcuts are taken – whether by using thin panels, skipping proper insulation, or hiring installers without the right training – the result is often a roof that confirms the stereotype of being “too noisy.”

In short, the noise factor is real, but it’s not an unavoidable flaw of metal roofing – it’s a question of quality installation. Those willing to invest in proper materials and professional work can enjoy the durability and efficiency of a metal roof without sacrificing peace and quiet inside their home.

Final Thoughts

Metal roofs remain less popular in Canada and North America due to a mix of high upfront costs, stereotypes about noise and appearance, strong tradition around asphalt shingles, and a shortage of skilled installers.

Perhaps in the coming decades, as technology improves and awareness grows, metal roofing will secure a larger share of the housing market. For now, asphalt shingles continue to be the number one roofing choice across Canada.

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